We stopped by an outlet this evening and tried to see if they had doughnuts on offer, you know, just to finish up their stocks so they can close for the day.
They had a tray of a mixture of doughnuts left and I eagerly wanted to get them if they were cheap. The guy shook his head and said the price was still the same, no offer!
Since I was there, heck, I thought I'd get one anyway. In the end, because I kept asking why they didn't have an offer, he gave me a 20% discount AND a box of mini doughnuts worth 4 times as much as the doughnut I just bought!
I may or may not go back to that particular shop but it's brought a warm fuzzy feeling for the brand.
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